Lund Bike Workshop
School of Industrial Design
Use case, design and brand guidance:
Martin Meier and Andrea Cevenini (IDEO Germany) https://www.ideo.com/de/
Design translation and build guidance:
Emilia Borgvall, Simon Helmersson, Filip von Hauswolff, Olof Jansson, Yuehan Liu, Philipp Süssman, Martin Gschwandtl, Oskar Lundgren, Axel Bluhme, Emilia Iona Bancos, Martina Zbinden, Kristin Løberg, Oskar Eriksson, Linus Hagberg, Gustav Max Lindholm & Karl Jönsson.
The Lund Bike Workshop was an experiment to prove the old saying, talk is cheap, and a hand brazed steel frame is solid gold. During a weeklong design sprint (March 10-14, 2014), three teams of 15 students set out to express the “bike life in Lund”. A couple of days in, use cases, aspirational mindsets and design drivers were being brazed together in steel tubing.